Use YouTube’s BrandConnect to collaborate with creators, and monetise content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2022, 4:00 AM GMT+0

To prevent ad deletion or account termination, comply with YouTube's copyright and monetisation policies.

Digital creators and marketers looking to monetise their video content on YouTube must meet certain criteria and join the YouTube Partner Program (YPP). Brands must have 4,000 watch hours in the last 12 months and at least 1,000 subscribers on their channel to be eligible for monetisation.

Have a minimum of 1,000 subscribers, create an AdSense account linked to YouTube, and more to apply for the YPP program. Creators can place varied ad formats in their content and opt for brand sponsorships to monetise their content via ads. Leverage YouTube analytics and engagement rates to persuade brand sponsors. BrandConnect allows creators to collaborate with brands for partnerships.

Participate in affiliate programmes to encourage viewers to buy through affiliate links and earn a commission on each sale. To offer subscribers perks like discounts, use the YouTube channel membership feature and third-party patronage platforms. With YouTube earmarking a $100 million fund for Shorts creators, publishing Shorts on the platform can help creators boost revenue. Marketers can also use the "merch shelf" to sell brand products.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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