Captioning Instagram videos can bring in more viewers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 31, 2022, 3:01 PM GMT+0

Creating Instagram reels using trending sounds and hashtags can help brands boost engagement.

As more consumers watch video content, this article outlines best practices brands can follow to craft compelling video content on Instagram. To capture the attention of customers, creating videos focused on the product or the brand is recommended.

With an acceptable aspect ratio of 9:16 and the preview in the feed being 4:5, marketers must ensure their Instagram video dimensions are optimised. Use editing tools to add captions to videos with dialogues and create captivating and tailored thumbnails to increase reels views on Instagram.

Craft concise content with a hook in the first three to six seconds of the videos to grab viewers’ attention and retain them. Focus the videos on one key message at a time and use stunning visuals to boost engagement and attract prospects.

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[4 minute read]

By Gwendoline Fernandes on Crowdfire, 30th Jan 2022

Word count 147


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