Leverage web analytics data to optimise UX and SEO efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 31, 2022, 10:29 AM GMT+0

Craft personalised and engaging content preferred by the target audience based on data to boost content marketing and SEO efforts.

To improve marketing efforts, inform decision-making and improve search engine ranking, use data-driven SEO strategies. Implement consumer behaviour analysis to assess the target audience’s data, their search intent on SERPs, and build a website with relevant solutions to optimise SEO KPIs.

Create practical content and boost website usability and performance using a data-driven design, as Google ranks sites that have a good user experience (UX) higher on the SERPs. Track metrics like CTR, dwell time and bounce rates via web analytics to enhance the on-page experience and positively impact user behaviour.

Evaluate competitor’s data using tools like SEMrush to gain valuable insights into proven SEO tactics and augment marketing campaigns. Use data gathered by analytics tools to build high-quality backlinks.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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