Brands using three or more channels see profits go up by 190%, according to a Shopify report.
Companies with a multi-channel ecommerce strategy can boost visibility, gain access to data and analytics across channels, enhance outreach efforts, and more. Conduct surveys to collect data about prospects’ preferences and pick the best channel for achieving brand goals.
Collect data from analytics tools across channels like social media, email marketing, SEO and more to inform multi-channel marketing decisions. Provide consistent service and consumer experiences (CX), as well as craft tailored content using data to entice consumers.
Manage inventory using an inventory management tool to organise and sort products and update consumers about product availability in real-time. Follow a consistent content creation strategy, collaborate with influencers, use user-generated content like testimonials, showcase product images, and more to improve multi-channel marketing efforts.
[12 minute read]