Brands must understand DEI concepts thoroughly for better strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 01, 2022, 2:23 PM GMT+0

When focussing on diversity and inclusion in their workplaces, organisations must first understand the difference between them.

Diversity refers to creating a workforce with a mix of different races, genders, backgrounds and socioeconomic statuses. On the other hand, inclusion focuses on creating an environment that welcomes and supports employees of different races and backgrounds.

By realising the difference between diversity and inclusion, brands can design better strategies to address each goal. Similarly, company culture must be aligned with DEI initiatives to ensure the latter is successfully implemented.

Most importantly, organisations must hold employees and executives and managers responsible for implementing DEI initiatives. While brands must gather employee feedback regarding DEI programmes regularly, company leadership must also be held accountable for promoting and advancing such programmes.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[4 minute read]

Explore more data & articles