Creating internal links can help improve website navigation and user experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 01, 2022, 1:49 AM GMT+0

Along with enhancing UX, internal links can also help search engines find and index content effectively.

Internal links are vital to helping website visitors navigate the site, move from one webpage to another, and discover relevant content. Similarly, users can refer to the descriptive anchor text hyperlinked with the internal link to understand the context of the linked content.

While building internal links can help improve the user experience, creating too many internal links can also confuse website visitors. So, marketers should create only those links that are necessary to contextualise site content and boost UX.

Pages with no or low internal links should be prioritised during the link-building process. Marketers should also include internal link building as an exercise in their overall SEO content strategy. By doing so, brands can proactively include internal links in the content even before it goes live.

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