Enterprise businesses can benefit from a centralised platform for APIs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 01, 2022, 2:43 AM GMT+0

RapidAPI's first global corporate study polled 300 IT leaders to analyse the current API landscape.

98% of those polled believe APIs are an important component of an enterprise company’s digital transformation, as per the report. Further, 97% said successfully implementing an API strategy is critical to the company's future revenue and growth.

While 64% of companies are in the midst of designing an API strategy, 34% have already implemented one. 88% of respondents believe there are better ways to use APIs. Businesses (49%) seek to enhance customer experience (CX), accelerate innovation (48%), and improve teamwork among internal development teams (42%) via APIs.

To let developers and users build, manage, and publish APIs from a single location, adopting a centralised platform is vital, according to 99% of particiants. APIs are used by 65% to better collaborate with partners and facilitate innovation.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[3 minute read]

Explore more data & articles