Along with effective scheduling, marketers must use original audio and focus on storytelling to engage TikTok audiences effectively.
Posting TikTok videos at the right time can help brands engage their target audiences and evoke the desired response from them. To find out the right time, brands must analyse what time of the day their audiences are most active on the platform.
Similarly, using new and original audio can help brands better connect with their prospects. Additionally, TikTok algorithms notice words used in the audio, helping brands rank better on the platform.
When it comes to engaging audiences better and expanding the brand’s reach, marketers should consider collaborating with other content creators. However, they should make sure that each TikTok video has a compelling story to tell. To further retain audiences and prompt them to look for the next video, marketers must add compelling yet relevant CTAs.
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[5 minute read]