Build branded communities to support word-of-mouth marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2022, 2:23 AM GMT+0

Applying best SEO practices can help marketers create effective word-of-mouth marketing (WoMM) campaigns.

Implementing a WoMM strategy by rewarding word-of-mouth (WoM) can help companies foster and impact natural discussions about a product, service or brand. Recommendations from friends, family, and influencers, as well as SEO, and marketing content can inform consumers’ purchases, bolster marketing channels, and augment WoMM impact.

To execute WoMM, ensure the product exceeds expectations, invest in brand-building activities that enhance experiences, and create and distribute product-driven content. Conduct keyword research to craft content on topics with high traffic and business potential and map out distribution channels like social media, newsletters, and more to boost WoMM.

Employ brand ambassadors and influencers to positively impact WoMM campaigns. Create brand-specific groups, update prospects on product development, interact with them, and address and encourage feedback to engage and retain consumers.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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