Drive app downloads and retain users with fresh updates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2022, 2:41 AM GMT+0

Send tailored push notifications to app users to retain and engage them effectively.

With the unbridled popularity of apps, integrating app marketing tactics into the mix can help marketers reach out to potential customers through existing loyal customers. Perform in-depth market research to acquire valuable insights into potential app users and boost downloads among prospects.

Leverage paid ads on social media platforms to connect with the target audience. Brands can also promote their apps with relevant keywords via PPC ads and the app store’s search advertising platform.

Implement organic practices like SEO marketing to boost the number of people utilising the app. Offering incentives like discounts, product giveaways, and more is recommended to get more people to download the app. Updating the app with new features can help companies keep users engaged and increase retention rates.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[3 minute read]

Explore more data & articles