Nurture B2B clients by using explainer videos in email marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2022, 1:09 AM GMT+0

Create paid video ads to attract prospects and boost conversions.

Explainer videos can help B2B companies overcome a variety of problems, like high bounce rates, low Google SERP ranks, prospect misunderstandings, and more. Custom explainer videos can be used at various stages of the customer journey, including awareness, interest, consideration, action, and retention.

Use creative and engaging explainer videos to introduce a brand to potential clients and inform their decisions, during sales pitches. With explainer videos, companies can simplify the onboarding process for new customers, provide specific information, and direct them to customer services.

Offer resources like eBooks and webinars in email marketing campaigns and use explainer videos to nurture clients and move them down the sales funnel. Playing a short brand explainer video at the beginning or end of virtual events, tradeshows or conferences is recommended to generate leads.

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