US executives are increasingly relying on AI to generate content and personalise CX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2022, 2:29 AM GMT+0

About 78.2% of US executives feel advanced technologies in digital marketing are vital to improving CX.

Senior-level executives in the US across multiple industries including retail, manufacturing and CPG are relying on AI-enabled martech to enhance customer engagement. According to a Persado report, 78.3% of the respondents rely on AI for creative development and execution.

Similarly, 74.5% of those surveyed agree that AI helps their organisations manage challenges pertaining to offering personalised CX. Around 53.9% of the respondents currently use AI or machine learning to personalise CX.

The survey also found that 78.2% of executives believe first-party data is important for using AI in digital marketing. Moreover, 86.1% of respondents are already using first-party data for marketing purposes.

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