Leverage QR codes in OOH ads to boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 03, 2022, 2:42 AM GMT+0

Serve out-of-home (OOH) ads around event hotspots, tradeshows, and conferences to attract potential B2B clients and augment ROI.

With OOH providing an array of advertising opportunities and formats, apart from billboards, B2B brands should expand their OOH ad placements. Include areas like elevators, vending machines and more to reach the target audience via OOH ads.

Placing OOH ads in both outdoor and indoor areas can help B2B businesses build brand awareness among their prospects. Displaying OOH ads along routes that office goers take or commute regularly can help B2B companies acquire customers.

Guide customers towards demo and product pages, and boost conversions by incorporating QR codes into OOH ads. Retarget and repeat OOH ads across locations and media channels to boost exposure and reinforce the brand message. Conduct brand-lift and casual impact studies to measure the success of OOH campaigns.

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