Write titles with relevant keywords to attract prospective consumers via Google Shopping ads.
With digital commerce expanding rapidly, marketers who rely on Google Shopping ads must ensure that their shopping feeds are search-friendly. To optimise the shopping feed for SERP, follow Google's guidelines and craft ads that meet searchers’ intent.
Anastasia Sorokina, director of SEM at WITHIN, states, marketers must have “well optimised, well-written titles and descriptions”, because Google uses them to match the shopping ads to relevant searches. It also allows marketers to introduce their brand and convey its value proposition. To further optimise ads in Google Shopping, meet the Google Merchant Centre's (GMC) minimal image criteria and follow the recommended best practices.
Use high-resolution images and make sure the entire product is visible. When advertising on Google's feed, attributes like product ID, brand titles, descriptions, and availability are required. To differentiate from competitors, include attributes like discounts, online reviews, fast shipping tags, and more. Being aware of developing trends, privacy regulations, and digital commerce tech can help brands remain competitive and efficiently optimise their shopping ads.
[6 minute read]