Micro and nano-influencers will grow in significance in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2022, 11:58 AM GMT+0

The US influencer marketing spend is expected to reach $4.14 billion in 2022.

As the influencer sector grows rapidly, SocialPubli’s report outlines trends that will impact influencer marketing in 2022. With 86.5% of influencers reporting an increase in their TikTok usage since COVID-19, the platform is fast becoming the preferred social media app among influencers.

In 2022, micro and nano-influencers will become significant as brands seek long-term partnerships to diversify social collaborations. Instagram, YouTube, and TikTok deliver the highest engagement rates for micro-influencers. In addition, bite-size influencer video content is projected to increase in consumption.

Further, with social media platforms integrating more in-app shopping features, US social commerce buyers are predicted to grow to over 100 million by 2023. Influencers use varied channels to boost their revenue, therefore brands must diversify their influencer approach.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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