Use adaptable and easy-to-use tech to transact across geographies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2022, 11:55 AM GMT+0

Implement digital security solutions to protect workflows and every data entry and exit point.

Using SaaS and low-cost integrations, small enterprises can now have the same capabilities as their larger competitors. However, small businesses must ensure that they are adhering to local regulations while embracing modern tools and technologies.

Businesses should employ staff across geographies and use technology that adheres to the local laws, as more transactions take place online. Small firms that transact globally must invest in technology that is adaptable and easy to modify, to meet the regulatory requirements of multiple nations.

With data breaches and ransomware attacks becoming more widespread, leverage digital tools like eSignatures to track and safeguard paperwork transactions. Organisations should assess and audit their cybersecurity strategy more frequently, and train personnel on cybersecurity best practices. Invest in SaaS tools to safeguard from cyber security breaches.

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