25% of all people will spend at least one hour daily in the metaverse by 2026

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2022, 10:25 AM GMT+0

Activities like attending virtual classes and buying digital land, which are taking place in separate environments today, will eventually occur in the metaverse.

According to Gartner, 25% of all people will spend at least one hour every day in the metaverse by 2026. The time spent in the metaverse could be for a number of reasons, including work, shopping, education, social and entertainment.

As no single vendor will own the metaverse, Gartner expects the space to have a virtual economy enabled by digital currencies and non-fungible tokens. Additionally, businesses will soon be able to offer better engagement, collaboration and employee connection through immersive experiences in virtual offices.

“By 2026, 30% of the organizations in the world will have products and services ready for metaverse,” said Marty Resnick, research vice president at Gartner.

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