Gen Zs prefer brands that go beyond transactions and offer enjoyable experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2022, 2:49 AM GMT+0

When it comes to Gen Z consumers, brands need to abide by a trinity – offer experiences, engage on social media, build a positive online reputation.

Brands need to address pandemic-related concerns and assure Gen Z consumers that the company is committed to consumers’ wellbeing and keeping in-person store visitors safe from illnesses and other threats. But, they should also note the fear of mission out is a dominant reality in the mindset of nearly all Gen Z consumers.

To capitalise on this fear of young consumers, companies should organise in-store-only events and promotions that have a short window of time along with highlighting their commitment to consumer wellbeing. Similarly, brands should also note that Gen Z customers are more likely to video chat with someone on Instagram or Snapchat rather than making a phone call. 

Moreover, Gen Z is keen on researching about brands online and analysing the online reputation of the manufacturer. So, marketers must ensure they have a robust social media presence to effectively engage with Gen Z consumers and let them browse the products.

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