When it comes to Gen Z consumers, brands need to abide by a trinity – offer experiences, engage on social media, build a positive online reputation.
Brands need to address pandemic-related concerns and assure Gen Z consumers that the company is committed to consumers’ wellbeing and keeping in-person store visitors safe from illnesses and other threats. But, they should also note the fear of mission out is a dominant reality in the mindset of nearly all Gen Z consumers.
To capitalise on this fear of young consumers, companies should organise in-store-only events and promotions that have a short window of time along with highlighting their commitment to consumer wellbeing. Similarly, brands should also note that Gen Z customers are more likely to video chat with someone on Instagram or Snapchat rather than making a phone call.
Moreover, Gen Z is keen on researching about brands online and analysing the online reputation of the manufacturer. So, marketers must ensure they have a robust social media presence to effectively engage with Gen Z consumers and let them browse the products.
[5 minute read]
