Inform link-building efforts with recent changes to Google's ranking algorithm

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2022, 7:27 AM GMT+0

Opt for high-quality guest posting services for external link-building.

The process of reaching out to publishers or sites to add a brand’s link to their site is called link building. Obtaining a considerable amount of backlinks from relevant niche and quality sites can help websites gain traffic, rank higher in search results, build credibility, increase visibility and drive sales.

Marketers must use modifications in Google’s ranking algorithm as a guide for link-building efforts. Any recent adjustments in link-building must also inform efforts. However, ensure the links being received are recent to establish long-term connections and improve search rankings.

Analysing the keywords and relevancy of the publishing website lets brands connect with target audiences in their niche. Marketers must focus their link building efforts on sites with high domain authority, domain rating, and on those that allow “do-follow” links to build backlinks.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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