Pick influencers that align with the target audience to engage prospects

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2022, 11:39 AM GMT+0

Utilise influencer marketing campaigns to boost conversions and drive sales.

Influencer marketing can help brands increase earned media value, engage with target audiences, and convert them into prospects at scale. However, businesses must avoid mistakes, like having unclear goals for influencer campaigns, to get positive results.

Mapping out clear goals like driving conversions, increasing traffic and more can help align influencer marketing activities with the campaigns. Knowing who the target consumers are can help brands identify their target audience, develop relevant messaging, and pick influencers based on prospects.

Before collaborating with influencers, assess influencers' style, personality, and background to ensure they are not scandalous and represent the brand's value. Because social media interfaces are designed to be entertaining, ensure influencer ads aren’t invasive and are effective in driving brand recognition.

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