Respond to consumer queries and enhance CX with media monitoring tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2022, 10:38 AM GMT+0

Craft new consumer policies and procedures to enhance consumer experience (CX) using insights collected through media monitoring.

Incorporating a media monitoring strategy into the marketing mix can help businesses collect customer feedback and enhance their customer service strategy. Media monitoring entails analysing keywords related to the brand online to gather valuable insights and address consumer queries.

Scanning social media networks, news outlets, and more via monitoring tools can help firms gauge customer sentiments and react quickly to PR issues. This enables brands to identify areas where customers are dissatisfied and develop solutions to boost marketing and CX efforts.

Businesses can better understand their consumer’s needs, inform future product development decisions, and create compelling content by reviewing data across media formats. Data gathered by media monitoring can help businesses protect their reputation and respond to negative reviews proactively.

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