This tech can help brands remove bias in their data, further humanise workplaces

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2022, 1:53 AM GMT+0

Irrespective of the end goal, businesses must prioritise humans while implementing technologies like artificial intelligence.

Leveraging emerging technologies can help companies remove bias in their data and build trust among customers. But, businesses need to pay more attention to the latest trends like actioning AI ethics and governance to effectively navigate AI hurdles like removing bias. They need to collaborate with companies and individuals that provide AI monitoring and governance solutions.

Companies can also look for third-party solutions that train, validate and analyse the efficacy of internal AI systems. They should also ensure that AI systems start with simple goals, such as monitoring the diversity of the company’s training data. With the pandemic accelerating the adoption of virtual and hybrid workplace settings, businesses can also use AI tools to quantify and support social and emotional intelligence in organisations.

Brands can also use AI to build helpful mental health resources and provide support. AI can further be used to make digital assets, like NFTs, more interactive. Intelligent NFTs, for instance, have natural language understanding. Such assets can help brands engage audiences in meaningful conversations.

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