Create engaging social content via a social media management tool

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 08, 2022, 2:15 AM GMT+0

Set up automated competitor post notifications to evaluate their content.

Develop a social media engagement strategy to raise brand awareness, boost positive brand association, and build a loyal customer base. Featuring real people in social media posts, like staff or a satisfied customers, helps add a "personal touch" and boost interaction from prospects.

To lower the reaction time, resolve queries, and track performance, use a community management tool to automate responses on brand posts. A social media management tool can also help glean qualitative insights into consumers’ preferred topics and optimise content creation.

Analyse posts’ data to determine the optimal time to post content, reach out to prospects, and schedule future posts to maintain consistency in posting. Incorporating relevant hashtags and being up-to-date with trends can help brands create engaging social media posts.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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