Create relevant content, offer free templates and tools to spur inbound links

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 08, 2022, 1:30 AM GMT+0

Inbound links help Google and other search engines identify sites that are a reputable authority of a particular topic.

In order to gain high-quality referral traffic and carve their own niche in the industry, brands can begin by maintaining an active blog and guest posting on reputed websites. A higher volume of optimized content can help organisations boost brand awareness and earn organic search rankings.

To further boost inbound links, marketers must ensure the content is relevant for their target audiences. They must also use their content to respond to trending topics in news and pop culture to boost the chances of their content being shared online.

Brands should also consider including templates and tools that readers can download easily. By doing so, brands can not only encourage visitors to return to the website for useful resources but also spur inbound links. Creating easily downloadable and shareable infographics that help readers understand complex topics easily can further help companies gain high-quality referral traffic. 

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