Brands can showcase creative use of new technologies at events like Super Bowl

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2022, 2:38 AM GMT+0

Humanise customer experiences (CXs) across marketing initiatives to connect with consumers.

As the Super Bowl is known for spotting showcased emerging marketing trends, CMOs can use the opportunity to create relevant messaging and boost CX. With COVID-19 subsiding, consumers are keen for adventure and new activities. Brands can capitalise on these interests to create campaigns that convey adventure.

Integrating humour and joy into interactions and ads can help brands provide a sense of relief and divert consumers’ minds from chaos to connect with them. Humanising CX by creating messages that convey reconnection, humanity, and community can bolster consumer relationships.

CMOs must adapt new tech to differentiate from competitors, particularly as cryptocurrency rules ease and the Super Bowl being an attractive platform. Omnichannel marketing can help offer consistent CXs beyond the 30-second ads in the Super Bowl.

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