Brands will prioritise AR to offer immersive experiences and boost conversions in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2022, 1:22 AM GMT+0

Mobile augmented reality (AR) users worldwide are expected to reach 1.1 billion this year from 810 million last year.

In 2022, businesses are expected to adopt AR-enabled solutions to enhance customer engagement. They would use AR to engage audiences who are still worried about returning to physical stores. Brands would also focus on AR-live streaming to promote and sell their products via ecommerce apps and social media platforms. Influencers would typically demonstrate and describe the products on such livestreams.

Non-fungible tokens (NFTs) would also play a significant role in 2022, helping users understand how they can access the metaverse and what they can own in the virtual space. Some NFTs also incorporate AR-related elements, creating immersive experiences for users.

Along with established brands, individual merchants and small businesses are also focusing on creating self-service ecommerce platforms that create AR product reviews. Further in 2022 and beyond, companies are expected to incorporate Google’s 3D search results to boost conversions and accommodate customers who have gotten used to online shopping.

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