IZEA’s latest report found an insatiable appetite for influencer marketing had boosted the average cost per post across all non-celebrity tiers.
The study found that Video-based social media platforms command the highest average cost per post. YouTube had the highest cost per post with an average of $4491, followed by TikTok with an average of $3514. Pinterest posts had an average cost per post of $2114, ranking higher than posts on Facebook and Instagram. Twitter saw the lowest average cost of $284 for sponsored tweets.
The study also found that the cost per post rate for nano, micro, mid-tier, macro and mega influencer was at an all-time high in 2021. The numbers are not an anomaly but part of a larger trend that has dramatically increased average influencer earnings over the past seven years.
Between 2015 and 2021, sponsored post prices charged by nano-influencers with 1,000 and 9,999 followers have risen 3,504% from $25 to $901 on average. Ted Murphy, Founder and CEO of IZEA said, “We are excited to see influencers of all tiers bringing in more income than ever before while creating value for brands through their content, creativity, and ability to drive sales.”
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