Optimise product attributes to enhance Pinterest feeds

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2022, 1:37 AM GMT+0

Review feed status frequently and update data sources and website changes at scheduled slots to maintain the Pinterest feed.

Brands looking to use Pinterest to drive ecommerce sales must optimise their product catalogue feed. On Pinterest, a product feed is composed of a list of products and their corresponding features. Marketers can add up to 20 feeds to their accounts to promote products across markets, currencies, and languages.

To upload feeds, create a compressed file and provide its location and verify the feed’s compatibility with HTTP or HTTPS. Ensure the direct download links work on Pinterest. To promote many products on shopping ads, use Pinterest's advanced product management tool to create product groups.

Update relevant attributes or metadata in the feed like titles and descriptions to provide consumers with more information about the products. Follow Shopify’s guidelines for Pinterest to optimise product attributes.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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