When creating brand content, marketing must also ensure the experience of consuming that content is seamless and enjoyable.
Leveraging quizzes, content filters or chatbots can help brands understand their audiences’ content needs. Understanding audience requirements can help create valuable and memorable content experiences.
Similarly, marketers need to string together various pieces of content to create one whole content journey that does not seem haphazard and disjointed. Brands can even consider investing in the right technology to personalise their content and offer helpful customer service.
Along with marketers, brands can even rely on technical writers or content designers to highlight business values and customer stories the latter may have access to. Along with the written word, it is essential that visual content is of high quality and adds to the overall content experience
[6 minute read]