Leverage discussions on Reddit to build user communities around niche topics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2022, 2:22 PM GMT+0

Marketers can use niche Reddit communities around specific topics to publish high-quality content and boost conversions.

With 430 million monthly active users on Reddit, brands can engage a growing community of like-minded individuals with varied interests on the platform. Given the interactive nature of Reddit communities, brands must ensure they engage potential followers by conversing with them in relevant subreddits.

These subreddits revolve around specific niches that brands can use to build a community around relevant topics. Such subreddits can also be analysed for keyword research to identify keywords relevant to the brand’s niche audiences.

Marketers can also analyse the relevance and effectiveness of the brand content published on the platform by looking at the number of upvotes or downvotes given by audiences. Similarly, hosting live Q&A sessions on the platform can help businesses promote themselves and directly interact with relevant Reddit users.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[15 minute read]

Explore more data & articles