Marketers must capitalise on automated chatbots to improve CX in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2022, 1:11 AM GMT+0

Most business owners still underestimate the importance of having a chatbot on their company websites.

Nearly 70% of consumers do not prefer speaking with customer support representatives to deal with minor matters like product inquiries. This number indicates that leveraging automated chatbots can help companies expand their business as well as improve the overall customer experience. Additionally, the global chatbot market is expected to reach a value of $14.9 billion by 2027.

Similarly, the voice recognition market is expected to reach $27.16 Billion by 2026. A growing number of consumers today use their mobile phones to search online, rather than computers. Moreover, a significant portion of this search comes from the Voice Search feature in Google Search.

In 2022, viewers will appreciate original ideas along with out-of-the-box content on digital platforms. The article suggests that publishing original and interesting content on social platforms like TikTok and Instagram can help brands boost user engagement, gain followers and improve their chances of becoming a trending channel of information.

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