Optimise the “Thank You” page to improve customers’ post-purchase experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2022, 5:43 AM GMT+0

Ecommerce businesses need to pay more attention to post-purchase experiences to convince buyers to return.

Studies show that transactional emails, like order and shipping confirmation emails, have more than double the engagement of regular marketing emails. So, businesses must audit their confirmation sequence and automate their confirmation emails to send them as soon as a customer completes a purchase. Such emails should contain shipping information and a CTA button to track their items.

Ecommerce companies must lead their customers to the “Thank You” page immediately after the checkout. Optimising this page can help brands improve post-purchase customer experience, reassure customers about their decision, and instil consumer confidence. Brands can also use this page to upsell and cross-sell products and drive repeat purchases by offering discounts. 

Companies can use the “Thank You” page to present their rewards or loyalty program. To further engagement, brands can create memorable unboxing experiences by making creative design packaging that provides product-use instruction and handwritten notes.

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