To support inbound marketing efforts, interact with prospects on social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2022, 4:19 AM GMT+0

Craft knowledge-based content like guides, FAQs, tools, and tips in the brand’s niche to improve inbound marketing efforts.

Companies looking to drive lead generation and boost growth should integrate inbound marketing into their marketing mix. Building long-term relationships with customers through inbound marketing requires enticing and engaging consumers, as well as enhancing their overall customer experience (CX).

Attract consumers via compelling, personalised, and relevant content, use social media communities and emails to engage them, and provide aftersales support to augment CX. Participate in causes on social media the prospects care about, interact with them in comments. To bolster consumer relationships and inbound marketing, post authentic, relevant and helpful content.

A content marketing agency can help businesses scale content production, improve quality, and help lift content marketing efforts via tactics like keyword planning. Brands must create tailored, informative, and valuable blogposts, as well as optimise their content for SEO across social media, website, and other channels. Businesses can also offer their expertise, build a network, and enhance SEO efforts by guest posting on other related websites and channels.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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