Customisation, personalisation, sustainability: the marketing trinity for 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 15, 2022, 8:37 AM GMT+0

This year, businesses must prioritise offering solutions that genuinely attempt to solve issues faced by different audience segments.

Audiences will increasingly gravitate towards businesses that have a more humane approach to their customers, making relationship marketing a priority for businesses. Brands need to pay attention to customer concerns, create relevant content and work towards establishing themselves as trusted leaders in their niche.

Brands will also have to make customised product offerings to suit the needs of different customer demographics. Along with prioritising personalisation and customisation, marketers must also gather crucial customer data and take necessary precautions to avoid data breaches.

A growing percentage of customers prefer to shop with companies that demonstrate care and concern for the planet. So, brands should pursue genuine and credible ways in which they can make their products and services environmentally friendly. They can also revise existing business practices rather than invent new ones.

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