Opt for UX design that makes it easy for customers to navigate online stores

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 15, 2022, 1:18 AM GMT+0

A seamless user experience (UX) can help ecommerce brands retain consumers, boost customer loyalty and enjoy repeat purchases.

When it comes to site design, brands must ensure they stick to minimalist UX design that highlights the most essential features of the store. Similarly, a simplified navigation menu can help online store visitors navigate the site easily and find the information they need quickly.

Marketers must also ensure they reduce the number of clicks it takes for customers to find the brand’s products. Businesses should also opt for a fast web host, compress their files and optimise their multimedia content to improve their page load speed.

An efficient page load speed can help brands reduce bounce rates and improve conversions. When it comes to brand content, the online store should offer updated and accurate information to help users make informed purchase decisions.

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