Shopify store owners should leverage community marketing in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 15, 2022, 4:11 AM GMT+0

Instead of creating their own communities, brands can join an existing online community focussed on niche interests on sites like Quora, Reddit and Facebook.

Joining relevant online communities with similar target audiences can help Shopify store owners develop meaningful relationships. Brands can use these communities to engage in useful conversations, share/get advice and gain valuable knowledge about the overall industry.

These communities can also help companies find other brands they can collaborate with for a promotion or giveaway. This win-win situation can help both businesses reach a wider audience and improve sales.

Regularly posting on online communities can help build trust and develop a strong brand reputation. To further engage and grow the customer base, companies should create engaging social media posts that inspire audiences and build relationships with them.

Brands should use social platforms to diversify their Shopify marketing strategy. They can show products in a new light or highlight user-generated content. Running social media giveaways can further help generate a buzz around the brand, increase brand and product awareness, and drive traffic to the store.

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