AI will not replace marketers but equip them, here is how

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2022, 3:42 AM GMT+0

Instead of replacing marketers, AI will help create more jobs and provide marketers with tools that streamline processes and personalise communications.

By 2025, the value of the global AI market is predicted to reach $190.61 billion. Leveraging this technology can help marketers efficiently manage day-to-day tasks like customer segmentation, campaign automation and A/B testing. AI-powered tools can help marketers with on-page SEO and content creation.

Artificial intelligence technology can help marketers develop subject lines that generate high open and click-through rates by using algorithms to analyse the results of previous marketing campaigns. Brands can also utilise AI chatbots to gain a continuous stream of new leads without a human present.

While AI-powered content writing tools can also help create original content and social media posts, they still need human input to incorporate a brand’s tone. Similarly, though AI-based CRM platforms can help identify inactive users, marketers still need to set an email sequence that triggers when a user has not logged in or been inactive for a specific period.

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