Brands can create digital creatives using NFTs in a secure and safe manner

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2022, 12:20 PM GMT+0

Develop gaming tokens like branded skins using NFTs to boost marketing efforts.

Non-fungible tokens (NFTs) make use of blockchain's decentralised technology to authenticate the ownership of digital art pieces, as well as track transactions. Brands can leverage NFTs to post their work online and not worry about piracy or theft issues, as each NFT has a unique tracking code.

Because NFTs can store information like the original creators' name, businesses can trace their digital assets, and get a share from future sales. Companies can create an online platform and campaign for creators to install and sell their branded NFTs.

As VR worlds like the metaverse emerge in Web 3.0, brands can build VR stores to sell digital goods using NFTs. Businesses can also create and sell personalised NFTs like interactive characters and video animations.

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