Create homegrown stock photos for use in marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2022, 2:26 AM GMT+0

Ensure the stock photographs are relevant and make obvious sense to the readers.

Brands should include visuals in their content, as 80% of consumers are more likely to read content with images. Pictures can enhance SEO and boost search rankings. However, marketers must not overuse stock images, as this might come across as cliché, irrelevant or boring.

To save money on stock images invest in original photography and collect evergreen office shots and co-worker images. Hire stock photo models to pose for a variety of fragmented pictures and create a story with characters from those images.

Shoot clear pictures without clutter to effectively convey the shots’ message, and shoot unconventional, interesting, and humorous pictures to capture readers’ attention. Use a clean, minimalist web design with compelling colours and limit each article to one or two images, to accentuate the stock photos.

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