Showcase a company’s personality through Twitter posts to build the brand.
Businesses looking to reach their target audience on Twitter, must post quality content frequently, and engage with their followers consistently. In 2020, brands received 44% more replies, 20% more retweets, and 35% more quote tweets, according to Twitter's Conversation Report.
Create and post authentic and engaging branded content like behind-the-scenes information on Twitter, as most users prefer engaging with entertaining and informative tweets. To differentiate themselves from competitors, brands must create unique content that effectively communicates the brand's value.
While humour can attract users, companies must develop their brand voice and post different content types to appeal to all prospects on Twitter. Post factual and accurate content on different topics like TV shows, cultural holidays, memes, and more to engage followers and consumers.
[4 minute read]