Use branded hashtags, lenses and face filters to encourage engagement on TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 18, 2022, 3:29 AM GMT+0

Leverage upcoming trends to stay ahead on TikTok.

This article suggests ways in which businesses can leverage TikTok to create brand awareness, stay ahead of the competition or simply experiment. By opting for the Pro version, businesses can access trends and analytics on TikTok, the insights from which are useful to create content for the platform.

Tag video with accurate geographic locations, use relevant hashtags and add sound effects when necessary while creating a video for a local market. These elements can also contribute towards the virality of video content.

Apart from the messaging, content being created for TikTok must be designed to build brand awareness and engagement. Brands could even look into creating their own hashtags, branded lenses and branded face filters for this purpose.  

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