Video marketing can help improve brand awareness and customer lifetime value

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 18, 2022, 3:55 AM GMT+0

Marketers must invest in video to achieve long-term growth.

Video as a marketing tool finds application throughout the customer journey. Not only does video help get a brand’s story out there, it is critical in showcasing everything a product and service has to offer.

According to Headstream’s data cited in the article, 55% of consumers would be more likely to make a purchase if they love a brand story. By communicating the brand story, companies can improve brand awareness and develop a deeper connection with the audience.

Marketers must also try to use video as a customer retention tool by creating educational video content. Video is also useful to increase customer lifetime value (CLV) and build loyal customers. Further, video in the form of webinars is a great way of generating leads, establishing a business as a leader and building trust towards the company and its offerings.  

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