To effectively bridge skill gaps, look inwards and train existing employees 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 21, 2022, 3:45 AM GMT+0

Instead of hiring external talent, brands must train their present employees to nurture a culture of learning.  

According to data from Marketing Week, about 40.1% of companies look at hiring external talent to bridge their skills gap. On the other hand, 21.3% aim at training their existing staff. While more respondents seem to favour hiring external talent, they might be missing good talent present within the company itself. 

Training and retaining existing staff can help businesses gain immediate institutional knowledge and create a culture of loyalty within the organisation. Marketers need to be armed with the most efficient practice tools and training to improve knowledge, skills and mindsets. 

Such an approach to bridge the skill gap will take the pressure off hiring externally. Additionally, brands can create a digital workforce adept at data, analytics and measurement skills, customer centricity, agility, and adaptability. 

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