Marketers must first understand what kind of video can help them achieve certain B2B goals.
While demo videos can help brands generate leads, customer testimonials can help achieve relatability and establish credibility. Marketers can also use influencer interviews to talk about industry trends and practices, and link influencers’ experiences with the brand’s own offerings.
Cold-calling strategies, on the other hand, can help brands reach out to the right companies, engage with them on the phone, share their value proposition and receive feedback. Marketers must first define their objectives and build a highly targeted cold calling list of companies that might actually find the brand offering relevant.
B2B brands can also feature guest blogs and infographics to acquire backlinks. Such content, along with offering useful information to readers, can help brands receive backlinks from high domain authority websites and improve their own visibility.
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[7 minute read]