Use brand partnerships to align business with content and publications to attract consumers.
Brand-to-brand partnerships can help businesses reach new markets, build credibility, provide value to consumers. Organisations looking for brand-to-brand partnerships can seek complementary alliances, wherein the products and services of both brands complement each other.
Before opting for complementary partnerships, assess verticals, products, and services that can add value to the existing products, as well as consumers’ needs. Companies can also associate with technology partners to extend reach and offer greater value to consumers across screens and devices.
Associate with non-profits and NGOs that are relevant to the business to benefit both the brand and cause. For example, donating to a particular charity for each sale. Forge supply chain partnerships to maintain a steady supply of products and offer audience partnership programmes to reach new prospects.
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