A bunch of studies cited in the piece point to plenty of growth room in Premium streaming.
With more than two-thirds of US-connected TV viewers tuning in to one or more live streaming services, live streaming is becoming increasingly common. Accounting for 30% of all connected TV streaming, Sports is emerging as a critical driver of this trend. A significant share of sports streaming will likely be driven by virtual MVPDs like Sling TV and YouTube TV.
An Omdia study found the average video household used 7.4 video services a month in 2021. These services include SVOD, AVOD and FAST services. In contrast to these video services, vMVPD subscribers used almost twice as many, at 13.5 video services a month. But, more people share vMVPD services than traditional pay-TV and SVOD services. Another study found that global SVOD subscriptions would reach 1.75 billion in 2027, increasing more than three-fold over the 550 million total in 2021.
A Digital TV Research study says US-based streaming services would control more than half of the world’s SVOD subscription. The study expects Netflix would lead the pack with around 282 million subscribers in 2027. It would be followed by Disney+ (276 million), Amazon Prime Video (256 million), Paramount+ (88 million), HBO Max (90 million), and Apple TV+ (32 million).
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