A well-thought-out, humane brand voice can help customers relate to businesses on a more personal level.
Instead of developing rational content, marketers should tap into their customers' emotions to establish a strong brand voice and develop meaningful customer relationships. Similarly, B2B marketers need to offer their customers information that is relevant and authentic.
Authentic messaging, in particular, can help brands build trust among their target audiences. But, brands must also make sure their messaging is consistent across all marketing channels including blogs and social platforms. They should note that consistency in brand messaging is crucial to gaining and maintaining consumer trust.
They should also adopt a digital-centric marketing strategy, optimise the brand website for mobile and capture relevant customer data to meet customer expectations. Leveraging real-time data can further help brands understand how customers perceive and respond to the brand voice. It would help brands accelerate or re-strategize marketing if needed.
[4 minute read]
