Use AR to achieve full-funnel marketing goals and not just as a media tactic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 23, 2022, 2:21 AM GMT+0

Use the same strategic and user-experience goals for apps and websites, when designing augmented reality (AR) products.

When compared to digital media, AR offers brands new interactive possibilities by overlaying digital computing with the real world. AR can be used for a wide range of purposes, including letting consumers sample new products, offering live immersive event experiences, and more.

According to a recent study by Alter Agents, branded AR experiences keep attention rates high throughout an encounter. Companies can create 3D product catalogues to offer consumers more immersive and engaging experiences. This can help inform buyers purchasing decisions and drive sales.

Brands looking to develop AR experiences must reassess their assumptions and account for consumer pain-points and marketing challenges like supply chain issues. Using new tools and resources can help businesses fast-track their AR asset development.

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