Local businesses must identify and collaborate with local influencers or micro-bloggers based out of their geographical area to make the best of their limited marketing budgets.
For local businesses to leverage influencer marketing, marketers must first use social listening software to identify influencers who are based out of their locality or engage with their local target audience. Brands can even create a social listening alert to look for influencers that mention the brand organically.
When creating a brand story, marketers must include elements or characters that reflect the history or stories about the town the local business is based out of. Such a narrative can help brands connect with audiences at a deeper level.
Engaging with people on local Facebook groups can also help brands learn more about their target audience and promote the business effectively. Marketers must also reach out to local media, and offer commentaries on local news events from the perspective of a local business owner to spur brand awareness.
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