Leverage personal branding to spur consumer trust and build real connections

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2022, 2:33 AM GMT+0

Personal branding is a person’s online reputation, developed by factors like the person’s skills, experiences and overall personality.

Around 85% of customers are more likely to trust a company when its senior executives are active on social media. 77% of customers are likely to buy from a brand when its CEO uses social media. These numbers indicate that personal branding can offer a competitive advantage and boost sales.

Companies can use also use personal branding campaigns to establish expertise on a specific topic or industry niche. Participating in webinars and podcasts, as well as authoring industry-focused articles can further help professionals develop and exhibit their value. Such content can also help brands attract and build meaningful relationships with the right audiences.

Employees can even tap into their personal branding to reflect the company’s personality, culture and ethics. By doing so, employees can enhance brand credibility, making way for customers to trust the business. Moreover, with trustworthy content and a reliable personal brand, employees can communicate directly with customers and build meaningful connections with them.

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